Meet the team behind Emergent.

We’re a collective of public affairs experts and business strategists who have worked across industries, governments, global institutions and startups.

We bring the structure of a seasoned team, with the agility of a startup. When it's time to scale, we tap into our global partner network to do it with nuance, speed, and precision.

If you're navigating complex territory, building something bold, or looking for a partner who works differently - you’ve found the right place.

Natasha Gray

Founder & Managing Director

Natasha has built a career helping companies navigate complex markets, shape policy landscapes, and craft narratives that bring breakthrough technologies to life. Her work spans robotics, immersive tech, and beyond, supporting innovators at every stage of growth.

She has built communications functions from the ground up, led through global crises, and developed regional strategies to accelerate adoption and impact. Her approach is deeply integrated - blending policy, communications, risk, and creative strategy into a cohesive whole.

Natasha launched Emergent to break away from convention and show how integrated public affairs can be a catalyst for emerging technologies to scale, shape markets, and deliver meaningful impact across the region and beyond.

Steven Liew

Senior Advisor

A public policy veteran and tech strategist, Steven brings 30 years of experience at the crossroads of innovation and regulation. He's led game-changing public affairs for global brands including Airbnb and eBay, and now channels that expertise into guiding innovators - from high-growth startups to industry leaders - through complex, evolving policy landscapes.

Barbara Stelzner

Senior Advisor

Barbara brings over 30 years of experience shaping narratives and guiding companies through transformation. From global newsrooms like the BBC and CNBC to leading DJI’s comms through rapid growth and crisis, she’s built a career at the frontlines of media, tech, and geopolitics - now bringing that sharp, global lens to Emergent’s clients.

Lih Shiun Goh

Senior Advisor

With over two decades of experience across government and industry, Lih Shiun has built multi-stakeholder coalitions and shaped inclusive policies to enable the responsible and rapid adoption of emerging technologies across Asia. He brings strategic clarity and a systems lens to help companies navigate scrutiny, complexity, and evolving expectations.

Sharon Tan

Senior Consultant

A strategic communicator and narrative architect, Sharon turns complexity into clarity - crafting messaging for high-impact campaigns that shape public discourse, align stakeholders, and position brands at the forefront of their industries. With over a decade of experience across Asia, she has led cross-functional teams and developed insights-driven narratives for companies navigating dynamic and evolving landscapes.

Anuthida Saelaow

Consultant

Anuthida is a public affairs strategist with a sharp eye for policy trends and a proven track record in driving thought leadership and advocacy across the technology, sustainability, and public sectors. With over five years of experience, she helps organisations build strategic coalitions and navigate dynamic policy environments - grounded in strong analysis and a deep understanding of the region’s evolving landscape.

Carmela Jayme

Creative Strategist

Carmela leverages creative as a powerful vehicle for strategic communication and policy advocacy - using visual language to inform, influence, and inspire. She brings over a decade of experience in branding, advertising, and digital design, helping organisations distil complexity and deliver messages with clarity and impact.

Jolene Quek

Digital Strategist

Jo is a digital and social media strategist with over eight years of experience shaping brand narratives and building online communities. She has led regional content and engagement strategies for global brands such as Airbnb and Zendesk, with a focus on human-centred storytelling and audience growth. With a deep understanding of digital culture and platform trends, Jo helps organisations translate complex ideas into clear, impactful campaigns that resonate across diverse audiences.

Want to work with us?

We are growing and looking for driven individuals, collaborators, and partners who share our vision.

If you have expertise in public affairs or market entry strategy and want to be part of shaping the future of emerging technologies, get in touch.