Meet the team behind Emergent.
We’re a collective of public affairs experts and business strategists who have worked across industries, governments, global institutions and startups.
We bring the structure of a seasoned team, with the agility of a startup. When it's time to scale, we tap into our global partner network to do it with nuance, speed, and precision.
If you're navigating complex territory, building something bold, or looking for a partner who works differently - you’ve found the right place.​
Natasha Gray
Founder & Managing Director
Natasha has built a career helping companies navigate complex markets, shape policy landscapes, and craft narratives that bring breakthrough technologies to life. Her work spans robotics, immersive tech, and beyond, supporting innovators at every stage of growth.​
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She has built communications functions from the ground up, led through global crises, and developed regional strategies to accelerate adoption and impact. Her approach is deeply integrated - blending policy, communications, risk, and creative strategy into a cohesive whole.
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Natasha launched Emergent to break away from convention and show how integrated public affairs can be a catalyst for emerging technologies to scale, shape markets, and deliver meaningful impact across the region and beyond.
Steven Liew
Senior Advisor
A public policy veteran and tech strategist, Steven brings 30 years of experience at the crossroads of innovation and regulation. He's led game-changing public affairs for global brands including Airbnb and eBay, and now channels that expertise into guiding innovators - from high-growth startups to industry leaders - through complex, evolving policy landscapes.
Barbara Stelzner
Senior Advisor
Barbara brings over 30 years of experience shaping narratives and guiding companies through transformation. From global newsrooms like the BBC and CNBC to leading DJI’s comms through rapid growth and crisis, she’s built a career at the frontlines of media, tech, and geopolitics - now bringing that sharp, global lens to Emergent’s clients.
Lih Shiun Goh
Senior Advisor
With over two decades of experience across government and industry, Lih Shiun has built multi-stakeholder coalitions and shaped inclusive policies to enable the responsible and rapid adoption of emerging technologies across Asia. He brings strategic clarity and a systems lens to help companies navigate scrutiny, complexity, and evolving expectations.
Malminderjit Singh
Senior Advisor
A seasoned geopolitical strategist, Malminderjit has spent over two decades helping leaders navigate Asia Pacific’s most complex landscapes. From negotiating trade agreements to leading high-stakes campaigns, he builds the coalitions and narratives that drive results.
Evelyn Tay
Senior Advisor
With a career spanning over 25 years across Asia, Europe, and the U.S., Evelyn is a global leader in communications and public affairs. Recognised for her crisis management expertise, she has built regional teams and strategies from the ground up - guiding companies including Uber, Tesla, and foodpanda through their formative years while resolving complex issues at scale.
Kavitha Kunhi Kannan
Policy Advisor
A public policy and government affairs specialist, Kavitha brings over a decade of experience shaping technology policy across Asia Pacific. She has led engagements on issues including AI, content regulation, and digital governance in senior roles at Google and Meta, helping organisations engage effectively with policymakers and shape meaningful outcomes.
Anum Malkani
Policy Advisor, AI, Cloud & Financial Services
With over a decade of experience across Asia Pacific and the Middle East, Anum has led government engagement and policy strategy at Amazon Web Services and Visa, shaping regulatory frameworks on cloud, data, AI, and financial services. She brings a global perspective, digital policy expertise, and a strong track record of building coalitions and driving high-impact policy outcomes.
Sharon Tan
Associate Director
A strategic communicator and narrative architect, Sharon turns complexity into clarity - crafting messaging for high-impact campaigns that shape public discourse, align stakeholders, and position brands at the forefront of their industries. With over a decade of experience across Asia, she has led cross-functional teams and developed insights-driven narratives for companies navigating dynamic and evolving landscapes.
Anuthida Saelaow
Consultant
Anuthida is a public affairs strategist with a sharp eye for policy trends and a proven track record in driving thought leadership and advocacy across the technology, sustainability, and public sectors. With over five years of experience, she helps organisations build strategic coalitions and navigate dynamic policy environments - grounded in strong analysis and a deep understanding of the region’s evolving landscape.
Joslyn Blass
Associate
Joslyn drives research and advocacy initiatives, drawing on experience across Singapore and Washington, D.C., and a background in geopolitics, strategic communications, and public policy.
Carmela Jayme
Creative Strategist
Carmela leverages creative as a powerful vehicle for strategic communication and policy advocacy - using visual language to inform, influence, and inspire. She brings over a decade of experience in branding, advertising, and digital design, helping organisations distil complexity and deliver messages with clarity and impact.
Want to work with us?
We are growing and looking for driven individuals, collaborators, and partners who share our vision.
If you have expertise in public affairs or market entry strategy and want to be part of shaping the future of emerging technologies, get in touch.