We are Emergent

Emergent is a strategic advisory built for high-growth and high-impact companies developing solutions that will shape the future.

We help businesses - from ambitious startups to established players - navigate complex markets, shape policy environments, and build the strategic relationships they need to scale, influence, and lead.

Emerging technologies are accelerating change across regulatory frameworks, geopolitical agendas, and societal expectations. Organisations today must contend not only with this fast-changing environment, but with greater scrutiny, and mounting uncertainty. In this context, the conventional public affairs playbook - designed for a different era and different type of company - no longer applies.

Emergent was founded to fill this gap. Our approach spans communications, public policy, risk and creative strategy, deployed not as standalone services but as tightly integrated levers to deliver strategic impact. We act as close partners to our clients, adapting to their needs, scaling our support when required, and always outcome-oriented.

Our clients include venture-backed startups, multinational companies, and purpose-driven organisations across the Asia Pacific and beyond.

“We built Emergent because we saw a gap - and an opportunity. Today’s most ambitious companies are moving fast, breaking new ground, and often navigating uncertainty on multiple fronts. They need a partner who understands that complexity and can move with them. Emergent is built to do exactly that.”

- Natasha Gray, Founder & Managing Director

We don’t believe in off-the-shelf playbooks or siloed scopes of work. Every engagement begins with a clear understanding of our client’s strategic objectives, and we adapt as the business and environment evolve.

Emergent also offers an equity-for-service model for select startups - a signal of our belief in the companies we work with and a reflection of our long-term commitment to their success.

What’s Next

This post marks the first in a series of updates, reflections, and perspectives that we’ll share from our team and network. We’ll cover emerging trends in policy, strategy, and innovation - and spotlight the work, partnerships, and ideas we’re proud to be building.

We look forward to sharing more soon.

If you’re building something new, navigating complex territory, or looking for a partner who works differently, we’d love to hear from you.